Work with Me
I work with a small number of people at a time. Deeply, not broadly.
My practice runs entirely on referral. I don't advertise, I don't run campaigns, and I don't pitch. If you've found your way here, someone probably pointed you in this direction. Or you read the book. Or you heard me speak. Either way, welcome. Here's how I work with people, and what might fit where you are.
Work with Me
I work with a small number of people at a time. Deeply, not broadly.
My practice runs entirely on referral. I don't advertise, I don't run campaigns, and I don't pitch. If you've found your way here, someone probably pointed you in this direction. Or you read the book. Or you heard me speak. Either way, welcome. Here's how I work with people, and what might fit where you are.
Work with Me
I work with a small number of people at a time. Deeply, not broadly.
People Operations executive roles at Google, and 20 years working directly with the founders building the companies that matter. I speak on people strategy, leadership, culture, and the human dimensions of building organisations at scale.
Offers
How I Can Help You
OFFERING 1
Advisory Retainer
This is the core of my practice. I work with a small number of founder-CEOs on a retainer basis — ongoing, deeply customised, and genuinely high-touch.
What does that mean in practice? It means you have someone in your corner who has seen this before. Who can help you read what's actually happening in your team, name the leadership question underneath the people problem, and build the infrastructure that lets the business perform without you being in every room.
We work together over months, not weeks. The relationship compounds. The thinking gets sharper. The organisation starts to reflect who you actually want to be as a leader.
I work with founders at companies of roughly 10 to 50 people, the stage where the founding energy has run its course and real leadership infrastructure needs to be built. If that's where you are, I'd like to hear about it.
"Anne is an energetic, enthusiastic and pragmatic individual! Her advice was instrumental in ensuring our people, leadership and communication strategy was clearly defined and well-articulated. In an uncertain, ambiguous, and high-growth environment the experience She brought to the table was critical to the success of our business."
— Rimal Gokani, CEO at Assembly Payment
"Anne gives relevant advice without pushing it, which in my opinion is the right approach... otherwise I would be resistant to it LOL. Anne understands founders, she knows what their personality can be like and adapts her sessions accordingly to ensure the message is heard."
— Danny Toe, Founder and CEO at iSTOX
"We gained lots of insights from Anne during our sessions, and most specifically on the secrets to managing and motivating blue-collar workers. We've been struggling on this for years. Anne provided valuable advice and even brought in her husband who has managed blue-collars for over 20 years to share some real-life examples of how he turned around an under-performing team into a high-performing team."
— Ena Lee, Chief Operating Officer at Grain
OFFERING 2
HR Mentoring
For founders who are ready to build the organisation — and need their HR leader to grow with it.
There comes a moment when the people function needs to become something more than operational. Contracts, payroll, and hiring are running, but the real work of building culture, compensation frameworks, performance systems, and a people strategy that actually serves the business hasn't started yet.
That's when founders commission this work. I work directly with the HR leader, mentoring them through the design and implementation of the people infrastructure the business needs at its current stage, and developing them into the strategic partner the organisation requires as it scales.
Weekly sessions, high-trust, deeply practical. The goal is an HR function that thinks and acts like a business function, not an admin team waiting for instructions.
"Anne was an incredible mentor to me as she provided guidance and direction while still allowing space for my own exploration within HR. Anne is objective yet empathetic, which is an extremely valuable combination that is hard to find. A lot of what I practice now within HR on a global scale is built upon what I've learnt from my interactions with Anne so I'm extremely grateful for that opportunity."
— Zoey Phua, HR Manager at Supernova Brands
"There was a visible improvement in the mindset of our HR executives during and after their mentoring engagement with Anne. Now my HR team has a business owner mindset!
— Danny Toe, Founder and CEO at iSTOX
“Never a dull moment” that’s how I view Anne’s mentorship program. I am always excited to meet her every Wednesday as I know there is something new I will learn! Anne does not teach you what to do, she brings out what's in you and guides you. She challenges you, helps you get out of your comfort zone and enhances your ability to drive results. And all this in a very safe and comfortable environment as she develops a strong personal and trustful connection with you from the start. Thank you, Anne!"
— May Flores, HR Business Partner at Accrets International
OFFERING 3
Workshops
For leadership teams who need to move fast on a specific people or culture challenge.
Sometimes the need is acute and the team needs to move quickly. I design and facilitate workshops for leadership teams on the people and culture questions that are blocking progress.
The most common topics:
Defining and embedding company culture. Not as an exercise in values statements, but as a genuine examination of what you want to stand for and how to make it real.
People Management Fundamentals. Ensuring everyone in the organisation is aligned on how we drive performance and engagement in your teams. Because the philosophy has to come before the process.
People strategy for a new stage of growth. When the company has crossed a threshold and the old ways of working are no longer fit for purpose.
Workshops are available as one-day or two-day formats, on-site or remote. I work directly with the leadership team. No junior consultants, no generic slide decks.
"Working with Anne is a pleasure and very productive. She has helped us ask ourselves the right questions and create the foundations for a company culture that we are proud of."
— Charley Zuidinga, Co-founder of Qualee
"As we defined new company mission statements and value frameworks Anne's facilitation process was extremely well received. She created a safe space for all involved to be creative and share opinions. Engagement throughout the process from everyone involved was consistently high and as a result the values and mission statements formed are all strongly supported by the entire company."
Rimal Gokani, CEO at Assembly Payment
"It's an excellent session! We are so grateful that we engaged Anne for our company culture workshop. The workshop was insightful and interactive thanks to Anne's great facilitation skills and deep expertise on the subject. Everyone got to connect, interact and voice their opinion which results now in strong alignment and buy-in among the teams around what our culture is and what it means to them. Feedback from the team was very positive both in terms of the content and the format of the workshop. We loved the spirit and Anne's encouragement to involve everybody. Highly recommended!"
— May Flores, HR Business Partner at Accrets International
OFFERING 4
Speaking
For event organisers and corporate bookers looking for a speaker who brings real practice to the stage.
If you're organising a leadership event, founder conference, corporate offsite, or accelerator programme and you're looking for a speaker on people strategy, culture, leadership, or the human dimensions of AI — I'd love to hear about it.
Offers
Where Do
You Want to Start
OFFERING 1
Advisory Retainer
This is the core of my practice. I work with a small number of founder-CEOs on a retainer basis — ongoing, deeply customised, and genuinely high-touch.
What does that mean in practice? It means you have someone in your corner who has seen this before. Who can help you read what's actually happening in your team, name the leadership question underneath the people problem, and build the infrastructure that lets the business perform without you being in every room.
We work together over months, not weeks. The relationship compounds. The thinking gets sharper. The organisation starts to reflect who you actually want to be as a leader.
I work with founders at companies of roughly 10 to 50 people, the stage where the founding energy has run its course and real leadership infrastructure needs to be built. If that's where you are, I'd like to hear about it.
"Anne is an energetic, enthusiastic and pragmatic individual! Her advice was instrumental in ensuring our people, leadership and communication strategy was clearly defined and well-articulated. In an uncertain, ambiguous, and high-growth environment the experience She brought to the table was critical to the success of our business."
— Rimal Gokani, CEO at Assembly Payment
"Anne gives relevant advice without pushing it, which in my opinion is the right approach... otherwise I would be resistant to it LOL. Anne understands founders, she knows what their personality can be like and adapts her sessions accordingly to ensure the message is heard."
— Danny Toe, Founder and CEO at iSTOX
"We gained lots of insights from Anne during our sessions, and most specifically on the secrets to managing and motivating blue-collar workers. We've been struggling on this for years. Anne provided valuable advice and even brought in her husband who has managed blue-collars for over 20 years to share some real-life examples of how he turned around an under-performing team into a high-performing team."
— Ena Lee, Chief Operating Officer at Grain
OFFERING 2
HR Mentoring
For founders who are ready to build the organisation — and need their HR leader to grow with it.
There comes a moment when the people function needs to become something more than operational. Contracts, payroll, and hiring are running, but the real work of building culture, compensation frameworks, performance systems, and a people strategy that actually serves the business hasn't started yet.
That's when founders commission this work. I work directly with the HR leader, mentoring them through the design and implementation of the people infrastructure the business needs at its current stage, and developing them into the strategic partner the organisation requires as it scales.
Weekly sessions, high-trust, deeply practical. The goal is an HR function that thinks and acts like a business function, not an admin team waiting for instructions.
"Anne was an incredible mentor to me as she provided guidance and direction while still allowing space for my own exploration within HR. Anne is objective yet empathetic, which is an extremely valuable combination that is hard to find. A lot of what I practice now within HR on a global scale is built upon what I've learnt from my interactions with Anne so I'm extremely grateful for that opportunity."
— Zoey Phua, HR Manager at Supernova Brands
"There was a visible improvement in the mindset of our HR executives during and after their mentoring engagement with Anne. Now my HR team has a business owner mindset!
— Danny Toe, Founder and CEO at iSTOX
“Never a dull moment” that’s how I view Anne’s mentorship program. I am always excited to meet her every Wednesday as I know there is something new I will learn! Anne does not teach you what to do, she brings out what's in you and guides you. She challenges you, helps you get out of your comfort zone and enhances your ability to drive results. And all this in a very safe and comfortable environment as she develops a strong personal and trustful connection with you from the start. Thank you, Anne!"
— May Flores, HR Business Partner at Accrets International
OFFERING 3
Workshops
For leadership teams who need to move fast on a specific people or culture challenge.
Sometimes the need is acute and the team needs to move quickly. I design and facilitate workshops for leadership teams on the people and culture questions that are blocking progress.
The most common topics:
Defining and embedding company culture. Not as an exercise in values statements, but as a genuine examination of what you want to stand for and how to make it real.
People Management Fundamentals. Ensuring everyone in the organisation is aligned on how we drive performance and engagement in your teams. Because the philosophy has to come before the process.
People strategy for a new stage of growth. When the company has crossed a threshold and the old ways of working are no longer fit for purpose.
Workshops are available as one-day or two-day formats, on-site or remote. I work directly with the leadership team. No junior consultants, no generic slide decks.
"Working with Anne is a pleasure and very productive. She has helped us ask ourselves the right questions and create the foundations for a company culture that we are proud of."
— Charley Zuidinga, Co-founder of Qualee
"As we defined new company mission statements and value frameworks Anne's facilitation process was extremely well received. She created a safe space for all involved to be creative and share opinions. Engagement throughout the process from everyone involved was consistently high and as a result the values and mission statements formed are all strongly supported by the entire company."
Rimal Gokani, CEO at Assembly Payment
"It's an excellent session! We are so grateful that we engaged Anne for our company culture workshop. The workshop was insightful and interactive thanks to Anne's great facilitation skills and deep expertise on the subject. Everyone got to connect, interact and voice their opinion which results now in strong alignment and buy-in among the teams around what our culture is and what it means to them. Feedback from the team was very positive both in terms of the content and the format of the workshop. We loved the spirit and Anne's encouragement to involve everybody. Highly recommended!"
— May Flores, HR Business Partner at Accrets International
OFFERING 4
Speaking
For event organisers and corporate bookers looking for a speaker who brings real practice to the stage.
If you're organising a leadership event, founder conference, corporate offsite, or accelerator programme and you're looking for a speaker on people strategy, culture, leadership, or the human dimensions of AI — I'd love to hear about it.
Offers
Where Do You
Want to Start
OFFERING 1
Advisory Retainer
This is the core of my practice. I work with a small number of founder-CEOs on a retainer basis — ongoing, deeply customised, and genuinely high-touch.
What does that mean in practice? It means you have someone in your corner who has seen this before. Who can help you read what's actually happening in your team, name the leadership question underneath the people problem, and build the infrastructure that lets the business perform without you being in every room.
We work together over months, not weeks. The relationship compounds. The thinking gets sharper. The organisation starts to reflect who you actually want to be as a leader.
I work with founders at companies of roughly 10 to 50 people, the stage where the founding energy has run its course and real leadership infrastructure needs to be built. If that's where you are, I'd like to hear about it.
"Anne is an energetic, enthusiastic and pragmatic individual! Her advice was instrumental in ensuring our people, leadership and communication strategy was clearly defined and well-articulated. In an uncertain, ambiguous, and high-growth environment the experience She brought to the table was critical to the success of our business."
— Rimal Gokani, CEO at Assembly Payment
"Anne gives relevant advice without pushing it, which in my opinion is the right approach... otherwise I would be resistant to it LOL. Anne understands founders, she knows what their personality can be like and adapts her sessions accordingly to ensure the message is heard."
— Danny Toe, Founder and CEO at iSTOX
"We gained lots of insights from Anne during our sessions, and most specifically on the secrets to managing and motivating blue-collar workers. We've been struggling on this for years. Anne provided valuable advice and even brought in her husband who has managed blue-collars for over 20 years to share some real-life examples of how he turned around an under-performing team into a high-performing team."
— Ena Lee, Chief Operating Officer at Grain
OFFERING 2
HR Mentoring
For founders who are ready to build the organisation — and need their HR leader to grow with it.
There comes a moment when the people function needs to become something more than operational. Contracts, payroll, and hiring are running, but the real work of building culture, compensation frameworks, performance systems, and a people strategy that actually serves the business hasn't started yet.
That's when founders commission this work. I work directly with the HR leader, mentoring them through the design and implementation of the people infrastructure the business needs at its current stage, and developing them into the strategic partner the organisation requires as it scales.
Weekly sessions, high-trust, deeply practical. The goal is an HR function that thinks and acts like a business function, not an admin team waiting for instructions.
"Anne was an incredible mentor to me as she provided guidance and direction while still allowing space for my own exploration within HR. Anne is objective yet empathetic, which is an extremely valuable combination that is hard to find. A lot of what I practice now within HR on a global scale is built upon what I've learnt from my interactions with Anne so I'm extremely grateful for that opportunity."
— Zoey Phua, HR Manager at Supernova Brands
"There was a visible improvement in the mindset of our HR executives during and after their mentoring engagement with Anne. Now my HR team has a business owner mindset!
— Danny Toe, Founder and CEO at iSTOX
“Never a dull moment” that’s how I view Anne’s mentorship program. I am always excited to meet her every Wednesday as I know there is something new I will learn! Anne does not teach you what to do, she brings out what's in you and guides you. She challenges you, helps you get out of your comfort zone and enhances your ability to drive results. And all this in a very safe and comfortable environment as she develops a strong personal and trustful connection with you from the start. Thank you, Anne!"
— May Flores, HR Business Partner at Accrets International
OFFERING 3
Workshops
For leadership teams who need to move fast on a specific people or culture challenge.
Sometimes the need is acute and the team needs to move quickly. I design and facilitate workshops for leadership teams on the people and culture questions that are blocking progress.
The most common topics:
Defining and embedding company culture. Not as an exercise in values statements, but as a genuine examination of what you want to stand for and how to make it real.
People Management Fundamentals. Ensuring everyone in the organisation is aligned on how we drive performance and engagement in your teams. Because the philosophy has to come before the process.
People strategy for a new stage of growth. When the company has crossed a threshold and the old ways of working are no longer fit for purpose.
Workshops are available as one-day or two-day formats, on-site or remote. I work directly with the leadership team. No junior consultants, no generic slide decks.
"Working with Anne is a pleasure and very productive. She has helped us ask ourselves the right questions and create the foundations for a company culture that we are proud of."
— Charley Zuidinga, Co-founder of Qualee
"As we defined new company mission statements and value frameworks Anne's facilitation process was extremely well received. She created a safe space for all involved to be creative and share opinions. Engagement throughout the process from everyone involved was consistently high and as a result the values and mission statements formed are all strongly supported by the entire company."
Rimal Gokani, CEO at Assembly Payment
"It's an excellent session! We are so grateful that we engaged Anne for our company culture workshop. The workshop was insightful and interactive thanks to Anne's great facilitation skills and deep expertise on the subject. Everyone got to connect, interact and voice their opinion which results now in strong alignment and buy-in among the teams around what our culture is and what it means to them. Feedback from the team was very positive both in terms of the content and the format of the workshop. We loved the spirit and Anne's encouragement to involve everybody. Highly recommended!"
— May Flores, HR Business Partner at Accrets International
OFFERING 4
Speaking
For event organisers and corporate bookers looking for a speaker who brings real practice to the stage.
If you're organising a leadership event, founder conference, corporate offsite, or accelerator programme and you're looking for a speaker on people strategy, culture, leadership, or the human dimensions of AI — I'd love to hear about it.
CONTACT US
Let’s build the organisation your business actually needs.
Helping founder-CEOs build the leadership, culture, and organisational clarity required for growth.
CONTACT US
Let’s build the organisation your business actually needs.
Helping founder-CEOs build the leadership, culture, and organisational clarity required for growth.
CONTACT US
Let’s build the organisation your business actually needs.
Helping founder-CEOs build the leadership, culture, and organisational clarity required for growth.
Build predictable growth you can control.
If growth feels active but unpredictable, the issue is rarely effort alone. More often, it reflects a lack of clear structure.